THE GLEANER COMPANY (MEDIA) LIMITED

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Your Information and marketing communtion solution


Accurate, useful and independent information

quality products and services

courteous, timely and efficient interactions

a safe, innovative, dynamic and rewarding work environment

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a socially active and environmentally responsible corporate citizen

a harmonious and mutually beneficial relationship with suppliers


SUPERIOR ADVERTISING AND PUBLIC RELATIONS PLATFORM

High Standard of:


Credibility

Reliability

Integrity

Accuracy

Print Quality

Innovativeness




PUBLICATIONS FOR EVERY TASTE

Print
Online
Social Media

LISTEN TO THE NUMBERS


THE BEST ROI FOR YOUR ADVERTISING DOLLAR


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BRAND AWARENESS AND READERSHIP


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The Gleaner remains the #1 Top-of-Mind in the newspaper category in Jamaica -Blue Dot 2019

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PURCHASING PATTERNS & DRIVERS


The Gleaner continues to enjoy being the most preferred newspaper (2/3), followed by The Jamaica Observer and The Star

The main reason given for brand preference: THE GLEANER - it is more informative THE STAR - it is more entertaining

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READER PERCEPTIONS & TRENDS IN USAGE


Respondents mainly agreed that the information in The Gleaner is relevant and is of interest to them and that it is affordable.

47% strongly believe that The Gleaner is a part of Jamaican tradition

Local news is both the first accessed and most preferred content in The Gleaner (print and online)

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BRAND AWARENESS AND READERSHIP


Sunday, followed by Monday and Friday, were the most popular days to buy and read newspapers

Home, followed by workplace/school, is the location where reading newspapers most takes place (42% and 29% respectively)

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ALLOW US TO INTRODUCE





Print


Touching the broadest cross-section of the society with general and niche products.

Weekly Star

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Weekly Gleaner

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Sunday Gleaner

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PRINT...for everyone


The Sunday Gleaner


A weekend delight for all the family

The Classified Ad and Careers sections of the Sunday Gleaner are two of its strongest attractions.

Also provides information about The Arts, Business, Career Opportunities and the Outlook Magazine.

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PRINT...for everyone


The Gleaner

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Published every weekday

morning broadsheet

news, views, sports and in-depth reporting

regular specialized sections and features

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The Star

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Weekdays

Widely viewed as "The People Paper"

concise news

entertainment

human interest stories.

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PRINT...for everyone


The Weekend Star


Friday-Sunday

a vibrant, energetic, news, sports and entertainment paper, the weekend entertainment newspaper

major focus on human interest stories

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PRINT... For Young Persons


The Children's Own


weekly during the school term
promotes creative learning
lesson guides

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The Children's Own Spelling Bee Book

In book stores islandwide

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The Children's Own Spelling Bee Book

for young persons between 11 and 18 years old.

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PRINT...for Women


The Flair

Exploring topics relevant to the modern woman in The Monday Gleaner


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PRINT.... Lifestyle Suite



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ENERGISE YOUR PUBLIC RELATIONS





MAKE YOUR MESSAGE STAND OUT IN EXCITING WAYS


COLOURED NEWSPRINT

Two-page pull-out Section


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DON’T PAY FOR BRAND EXPOSURE FEATURES / SUPPLEMENTS


Mark a significant company milestone, or give extensive exposure to an event, product, service or industry.

(Advertisers in the publication underwrite the cost of production)


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GIVE YOUR MESSAGE THE APPEARANCE OF EDITORIAL CONTENT


ADVERTORIALS

Purchase the space and arrange your photos and text to convey the message.


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CREATIVE USE OF ADVERTISING SPACE





ENGAGE A MORE TARGETED AUDIENCE IN OUR CLIENT-GENERATED


SUPPLEMENTS & FEATURES

Place your ad in these topic-specific publications


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PRINT... Lifestyle Suite


Place your ad in these topic-specific publications


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MAKE YOUR AUDIENCE DO A DOUBLE-TAKE ON YOUR MESSAGES WITH


CONSECUTIVE PAGES


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Your ad can be placed on:
Consecutive pages
Consecutive right hand pages



MAKE YOUR MESSAGES LARGER THAN LIFE


DOUBLE TRUCK/PHOTO SPREAD


This can be used for:
New Products/Services
Photo highlights
Conference schedules


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MAKE YOUR MESSAGE STAND OUT WITH THIS SINGLE BROADSHEET 2-PAGE INSERT


FLY LEAF


This can be used for:
Photo highlights
Conference schedules
New Products/Services

Ask us about available colour options


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CONSISTENCY IS KEY


FIXED POSITION ADS


Long-term contracts guaranteeing your position in the selected publication:
Front Page OR Front Of Section
Solus
Ears
Fixed Position Ads

Fixed Position Bookings:
In a particular section
On a particular advertising page (eg: page 5)
On a particular side of the newspaper(right-hand page)
Back of a Section


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ESCAPE THE TRADITIONAL ADVERTISING BOX FOR IMPACT


SPECIAL-SHAPED ADS


Float your advertising content on the page to create a die-cut effect for your advertising message


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ADD YOUR OWN REAL ESTATE TO OUR PUBLICATIONS





YOUR BRAND IS FRONT PAGE NEWS


WRAP OUR PUBLICATIONS: FULL WRAP

Pre-print || News Print || White Paper


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YOUR BRAND IS FRONT PAGE NEWS


WRAP OUR PUBLICATIONS: HALF WRAP

Pre-print || News Print || White Paper


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DISTRIBUTE YOUR FLYER/ MAGAZINE WITH OUR PUBLICATIONS


INSERTS

Single sheet || Multiple pages (up to 32) || Multiple pages (32 – 48)


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WE WILL PRINT YOUR PUBLICATION FOR YOU


PRINT JOBS


Newsprint or white bond paper.
Completed pages can be generated by The Gleaner
For distribution with The Gleaner or delivery to the client.


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*a minimum, 4 broadsheet or 8 tabloid pages and 10,000 copies.



CREATIVE SPONSORSHIP OPTIONS


CONTENT

Align your brand with our highly-respected and credible editorial content




PRINT... Lifestyle Suite


Place your ad in these topic-specific publications


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LINK YOUR BRAND TO AN EDITORIAL SERIES ON A SPECIAL EVENT/ACTIVITY


SPONSORED ARTICLES

May be represented via written coverage or pictorial highlights
May also include Print advertising and Online presence.
May be a long-term programme or specific to a one-off event


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STAMP YOUR IMPRESSION ON A PRE-EXISTING FULL-PAGE SERIES OR FEATURE IN OUR PUBLICATIONS

SPONSORED PAGES

Generally a strip, logos or a combination along with the words ‘in association with’ or ‘brought to you by’ is used.


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USE SUBTLE INFLUENCE TO PULL YOUR CONSUMERS IN


NATIVE ADVERTISING

Generic content provided by the advertiser with a focus on their product or service area
Also published online
Searchable online and in print archives under the general topic explored


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CREATIVE SPONSORSHIP OPTIONS


EVENTS

Align your brand with our highly-respected and credible editorial content




Honouring excellence and national contribution


Nine (9) Categories || Four (4) Events || Four (4) Months || Quiet Heroes Features


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THE GLEANER’S CHILDREN’S OWN SPELLING BEE


10 Months || 14 Parishes || Parish, National, International || 600+ families annually || Text Book used in schools islandwide


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YOUTHLINK CSEC EXAM TECHNIQUES SEMINARS


Five (5) Parishes || CSEC Markers || Summer Internship


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CONSUMER ENGAGEMENT





TAKE STRATEGIC ADVANTAGE OF SERIAL NUMBERING


National Promotions || Geo-targeting

Our newspaper publications are the first in Jamaica to use serial numbers


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MAKE YOUR BRAND FUN AND INTERACTIVE WITH CONSUMER GIVEAWAYS


National Promotions || Geo-targeting

Our newspaper publications are the first in Jamaica to use serial numbers


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Joint partnership opportunities to allow consumers to interact with a client’s product
In-paper or via social media
A one-off occurrence to sustained long-term presence
The client supplies the prizes and the questions to be asked



ANCHOR YOUR PRODUCT/SERVICE TO OUR EXTENSIVE DISTRIBUTION PRODUCT MARRIAGES


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AVOID THE HASSLE





SUBSCRIPTION OPTIONSS


PRINT NEWSPAPER || ONLINE


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ASK US ABOUT OUR ONLINE OPTIONS


WELCOME

WE ARE EAGER TO CREATE NEW OPPORTUNITIES WITH YOU
LET'S TALK